10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details – and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them – so they'll buy from you again and again! (This is called the "lifetime value" of your customers, and it's extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

  • There are now more than 1 BILLION Internet users worldwide – and 90% of them use email.
  • 70% of users receive opt-in email from online businesses.
  • 82% of online buyers have made at least one purchase in response to an email promotion.
  • 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I'm always amazed to hear about a business that STILL has not started to take advantage of email marketing strategies.

If you're stuck for ideas on how to use email marketing to ramp up your profits, here are 10 proven email marketing strategies to get you started …

Email marketing strategy # 1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information – such as an author eBook – will help them get to know and trust you. Once you've established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software … whatever you think your subscribers would like!

Email marketing strategy # 2: Encourage repeat visits by announcing regular specials

Once you've started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site – and turn them into regulars who will buy from you again and again.

Email marketing strategy # 3: Host "Customer Only" events

Suppose you own a restaurant, and you've been collecting your customers' email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers – and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy # 4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you're a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy # 5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they're not expecting.

Email marketing strategy # 6: Offer electronic "loyalty coupons"

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy # 7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. Because they build on the trust you've established to close the initial sale – and turn first-time Buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes – and the result was a direct profit of $ 74,000!

Email marketing strategy # 8: Encourage "Send to a Friend" referrals

Email is a great way to encourage referrals because it's easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy # 9: Deliver your product electronically

Suppose you've written a book and you're currently selling paperback copies through your site for $ 29 each. By creating a digital version of your book – which is WAY easier than you're probably thinking – you can simply email it to your customers.

And since you will not have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy # 10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic – and just about everyone is – then you've got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you'll be thinking of all kinds of new strategies yourself!

Why the Germans Do Not Prefer Electronic Payments

The world of payments is rapidly moving towards the digital options. However, still several customers use cash and they finalized their transactions by using actual cash.

Industry experts are predicting that cash will be obsolete in a few coming years. However, there is a European country which is following a totally opposite trend. In Germany, the use of physical cash is more than any other country in the world. According to a research conducted by Federal Reserve, the people of Germany use cash in 82 percent of their financial transactions. 13 percent of these transactions are executed by using debit cards while only 2 percent of the transactions are carried out using credit cards. Germans keep more cash in their wallets as compared to the amount carried by people in other countries. On average, each German keeps $ 123 in his wallet. As per the research, the average amount kept in the wallet by Germans is almost double as compared to the quantity of cash kept by people in other countries. Americans keep $ 74 in their wallets, on average, while the people of Netherland carries $ 51.

The people of Germany not only like to pay in cash but also, they want complete freedom to do so. A recommendation to limit the use of cash faced extreme opposition from consumers and political experts. According to Guardian's report, there was a ban imposed in Germany on making any payment via cash which has worth more than 5 thousand pounds. The purpose of this ban was aimed at stopping money laundering and the use of cash to support terrorist activities. Such bans are commonly imposed in other countries of European Union but in Germany, this suggestion faced strong criticism by the majority of the political groups.

According to Guardian, the head of Germany's Central Bank, Jens Weidmann said while speaking to the journalist of Germany's newspaper named "The Bild" that if Germans get the impression that the use of cash is going to be graduated in the country, it can Prove to be actually fatal.

Even the newspaper was also against this suggestion. In February 2016, the newspaper published an open letter and urged the readers to sign it and send it to the finance minister.

The commitment of German people with the use of actual cash is so strong that most of the people are storing the cash in their homes. As per Wall Street Journal, the majority of Germans are withdrawing their money from banks and storing it in the safes inside their homes. This trend is so intense that a vault making company reported 25 percent increase sales increase in the first half of the year 2016. Several other companies are delivering their maximum production in order to meet the increased demand of vaults.

Why do Germans Prefer Cash?

Despite the fact that electronic payments have made the things extremely easy for the people, why Germans still prefer physical cash over electronic payment? One reason for this is the security. Germans believe that payments via physical cash are more safe and reliable as compared to electronic payments.

To cater these issues, it is recommended that such a payment partner should be chosen which is compliant with the standards of data security. Moreover, the payment processor chosen by German people should accept some payment options. Online traders can only accept electronic modes of payment, but if Germans are provided with multiple payment options, they can easily choose the one which is best suited to their needs and expectations.

According to the Wall Street Journal, another reason behind German's hesitation regarding the electronic payment is inflation. Because of the negative interest rate implemented by the European Central Bank, the Germans have to pay for making the deposit into the bank. Furthermore, the history of hyperinflation also made the people of Germany reluctant towards the use of online payments.

Because of the fact that the payment systems continue to get more and more advanced, it is expected that with the passage of time, the Germans will also move towards electronic payments, especially when they have to make international payments. Business companies have to work hard in order to reach German people, but these companies should not give up.

Travel Oahu – Experience Hawaii Like A Local

Every year millions of visitors from Japan, mainland USA and beyond land at
Honolulu International Airport ready to begin their vacation in paradise. Soon after
Landing, most visitors hop in a cab or bus sent from the hotel and begin the journey
Past downtown Honolulu and on to their reservation at a Waikiki hotel.

The allure of Waikiki is immediate. The packed streets, sounds of the beach, and
Exotic histories call to the traveler who soon hits the streets. Venturing out in
Waikiki can be quite exciting. The streets are filled with foreign languages, throngs
Of tourists are dressed in their beach best, and the beginning of surf history can be
Seen at the end of the street. Waikiki can be so exciting that many visitors never
Escape its imaginary borders. Approximately 6 million of these visitors miss the very
Sites that locals find so endearing, remaining within the two square miles of Waikiki.

For those travelers interested in seeing Oahu through its residents' eyes, please
Read on.

Magic Island Beach Park – This popular park is located just west of
Waikiki, across the street from the Ala Moana Shopping Center. The park includes
Two beaches, a three mile jogging path, tennis courts, and more. A walk around the
Park will expose the center of Hawaiian culture – the family. Large extended families
Gather around hibachis, spending the day together with a good food and plenty of
Sun. The beaches are significantly less crowded, so for a great day, grab a barbecue
And head down to the beach at Magic Island!

The Contemporary Museum Honolulu – This small museum is located
High on a ridge at Makiki Heights Drive. The drive up the ridge offers amazing vistas
That would otherwise be missed by most Oahu visitors. The relatively small museum
Offers changing exhibitions in its five galleries. After traversing the galleries, visitors
Can wander out onto the sculpture gardens. This is where the true glory of the
Museum is revealed. The 3.5 acres of sculpture and meditative gardens are open to
The public and offer some of the most amazing views of Honolulu.

Leong's Cafe – Many visitors look to a lu'au for more than entertainment;
They are after some great Hawaiian food. However, if you're interested in real local
Style Hawaiian food, you can not beat Leong's Cafe located at 2343 North King Street.
As a favorite for plate lunches, kalua pig, lu'au stew, lomi lomi, and more, locales
Have been visiting this cafe for over 50 years!

Champion Malasadas – The local treat called Malasadas are so popular
That Fat Tuesday has been re-christened Malasada Day throughout the Hawaiian
Islands. One of the best and most famous bakeries is Champion Malasadas located
At 1926 South Beretania Street. These light portuguese hole-less donuts come with
And without filling and are absolutely worth the effort in getting them!

Honolulu Chinatown – A walk through the streets of Chinatown in like a
Walk into another time and place. Whatever you are looking for dim sum, fresh
Produce, handmade leis, or the new hip lounge, you are sure to find it in Chinatown.
The streets and shops are exotic, offering items not found in a typical american
Grocery. Guided walking tours are available for this historic district, but often the
Best way is to simply meander through the streets, stopping whenever your interest
Has been piqued.

If you are interested in seeing Oahu through a local's eyes, be sure to spend some
Time outside of Waikiki. Stop by some or all of the listed listed above and see some
Of what truly makes Hawaii special.

Special Education Acronyms – What Do All Those Letters Mean?

Do you sometimes wonder what some of the Acronyms in special education mean? Do the acronyms make your head spin? This article will discuss common special education acronyms and what they mean. This will make it easier for you to actively participate in your child with disabilities education.

1. FAPE: stands for Free Appropriate Public Education. Each child has the right under IDEA to receive a free appropriate public education.

2. IDEA: stands for the Individuals with Disabilities Education Act; which is the federal law that applies to special education.

3. IDEA 2004: This is the federal law that was reauthorized in 2004. If you see this in an article, it usually means that something was changed in IDEA, by the reauthorization in 2004.

4. LEA: stands for the local educational agency, which is your local school district.

5. SEA: stands for the state educational agency, which is your states board of education.

6. IEP: stands for the Individual Educational Plan, which must be developed for every child that receives special education services.

7. LRE: stands for Least Restrictive Environment. LRE means that children with disabilities need to be educated in the least restrictive environment, in which they can learn. LRE starts at the regular classroom, and becomes more restrictive.

8. NCLB: stands for the No Child Left Behind Act.

9. IEE’s: stands for an Independent Educational Evaluation. These are initiated and paid for by parents, to help determine their child’s disability or educational needs.

10. IEE’s at Public Expense: stands for an IEE where the school district pays for it. There are rules that apply to this, that you must learn before requesting an IEE at public expense. Many special education personnel try and do things that are not allowed under IDEA, so you need to educate yourself.

11. ASD: stands for Autism Spectrum Disorder, which some school districts use in their paperwork.

12. ADD: stands for Attention Deficit Disorder.

13. ADHD: stands for Attention Deficit Hyperactivity Disorder.

14. PWN: stands for Prior Written Notice. Parents must be given PWN when the school district wants to change things in the child’s IEP. (such as eligibility, change services, refuse to change services etc.).

15. ABA: stands for Applied Behavioral Analysis that is an educational treatment for Autism.

16. SID: stands for Sensory Integration Disorder. A lot of children with Autism have difficulty with sensory integration.

17. SPD: stands for Sensory Processing Disorder which is the same as above, but some people in the special education field, call it different names.

By understanding the acronyms used by special education personnel, you can be a better advocate for an appropriate education for your child.